Head of Solution Centre
Agile Business
Location: London
Martin is an outstanding creative advisor, artist practitioner and facilitator. He is also a director at Spinach, an international qualitative market research agency focused on helping companies understand their customer needs and behaviours. His passion for performance has driven his unquestionable success over the past 25 years as a director, performer and artist involved with a variety of live, visual and performing arts projects.
Martin has co-founded and directed touring performance companies and lectured on “the creative process” at a number of universities and colleges. At Better Business he applies his background in the arts to help leaders and teams find a new, creative way of working, fostering experiential learning and the co-creative mind-set/ skill-set for innovation. He has integrated this performance and arts practice into extensive corporate projects for many different companies, including Unilever, Pfizer, BBC, PwC, Aviva, Deloitte and Prudential.